Nike has been doing a series of mixtapes (Nike+ Original Run) aimed at runners for a few years now. Since 2006, The Crystal Method, Aesop Rock, LCD Soundsystem, Cassius and A-Trak have all done running mixes. Earlier this year, to coincide with the 20th anniversary of 3 Feet High and Rising, Nike tapped de la Soul for their 6th in this series, and de la’s first new music since the very solid The Grind Date. All the production is credited to Flosstradamus, but I really feel the influence (or work) of AOI-era de la and Supa Dave West beatcrafting. “Baby Phat”‘s production comes to mind as soon as I hear “Big Mouf”. What do you think?
de la Soul – Big Mouf | Nike